Prevention Programmes
This component examines how underlying factors influence risk-taking or appropriate behaviour, and what strategies are effective in sustaining safer practices across Jamaica.
Behaviour Change Communication (BCC)
BCC is a core prevention strategy that uses targeted communication to promote safer sexual behaviours. It addresses the underlying social and personal factors that shape risk-taking, aiming to shift norms and sustain appropriate behaviours across the wider population and among most-at-risk groups.
Most At Risk Populations (MARPs)
Targeted interventions reach groups at elevated risk of HIV and STI transmission, using tailored behaviour-change approaches designed for their specific contexts.
Learn more →Cultural Vehicles
Prevention messages are embedded in popular culture — including dancehall events — to reach large audiences with relatable, high-impact communication.
Learn more →PLACE & TCI
Initiated in 2003, these initiatives identify high-transmission locations where people meet new sexual partners and deliver community-based interventions.
Learn more →Special Events
Safer Sex Week (observed since 1994), Regional Testing Day, and World AIDS Day provide annual platforms for nationwide prevention outreach.
Learn more →Sustaining Appropriate Behaviours
Prevention is not only about initiating change — it requires strategies that help individuals and communities maintain safer practices over time. The programme integrates ongoing outreach, peer education, and community engagement to reinforce positive norms.
- Peer-led education and community dialogue to reinforce safer sexual norms.
- Integration of prevention messaging into cultural and entertainment platforms for sustained visibility.
- Place-based outreach through PLACE & TCI to maintain presence in high-transmission settings.
- Annual observances — Safer Sex Week, Regional Testing Day, World AIDS Day — that renew public focus on prevention.